Brand driven LePla F Joseph, and others The route to integrated branding thr

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Material type: Text

TextLanguage: English Publication details: London Kogan Page 2003Description: xiv,334p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 P3 (Browse shelf(Opens below))	Available	RT1324064

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Previous	X:511-8 P2 Advanced brand management From vision to valuatio	X:511-8 P3 Ultimate book of business brands Insights from the world's 50 greatest brands	X:511-8 P3 Brand management A theoretical and practical app	X:511-8 P3 Brand driven The route to integrated branding thr	X:511-8 P3 Fundamentals of customer focused management Comp	X:511-8 P3 New product and brand management Marketing engin	X:511-8 P3/TD1 Brand management The Indian context	Next

Glossary: P 317-21

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