Brand positioning SENGUPTA Subroto Strategies for competitive advantage.
Material type:
TextLanguage: English Publication details: New Delhi Tata McGraw Hill 1990Description: xix; 299p. cmISBN: - 0074624016
- X:511.2.N9, NO
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:511.2.N9 NO (Browse shelf(Opens below)) | Available | RT1143687 |
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| X:510r77.1(X).N7 M2 Marketing and economic development | X:510r77.1(X).N7 M2 Marketing and economic development | X:511.1 Q2 Interdisciplinary approaches to product, design, innovation, and branding in international marketing | X:511.2.N9 NO Brand positioning Strategies for competitive advantage. | X:511.2.N9 NO Brand positioning Strategies for competitive advantage. | X:511.3.N8 M6 Validity in survey research with special reference | X:511.3.N8 M6 Validity in survey research with special reference |
Bibliography chapterwise; Appendix : p 288-91
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