Consumer behavior LOUDON David L.; BITTA Albert J. Della Concepts and applications.
Material type:
TextLanguage: English Publication details: New Delhi Tata McGraw Hill Education 1993Edition: 4thDescription: xxiii, 788p. cmISBN: - 9780070473812
- X:1:(S:44), N3
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Ratan Tata Library | Ratan Tata Library | X:1:(S:44) N3 (Browse shelf(Opens below)) | Available | RT1459262 |
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| X:1:(S:44) N2;N8 Consumer behavior and marketing action | X:1:(S:44) N2;N8 Consumer behavior and marketing action | X:1:(S:44) N3 World of consumption | X:1:(S:44) N3 Consumer behavior Concepts and applications. | X:1:(S:44) N3/Th Consumer perception of trade mark | X:1:(S:44) N4 Consumer involvment Concepts and research | X;1:(S:44) N4 Consumer behaviour |
Bibliography: p 189-202
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