Measuring advertising effectiveness Lucas Darrell Blaine; Britt Steuart Henderson
Material type:
TextLanguage: English Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson BrittPublication details: New York McGraw-Hill 1963Description: xi,399p cmSubject(s): DDC classification: - X:513, K3/TD3
| Item type | Current library | Home library | Call number | Status | Barcode | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:513 K3/TD3 (Browse shelf(Opens below)) | Available | RT0338499 |
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| X:513 K2 How to write a good advertisement A short course | X:513 K3 Measuring advertising offectiveness | X:513 K3/TD3 Measuring advertising effectiveness | X:513 K3/TD3 Measuring advertising effectiveness | X:513 K4 Media in advertising | X:513 K5 How to be a successful copywriter | X:513 K5 Compleat copywriter |
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