Strategic brand management KELLER Kevin Lane; PARAMESWARAN Ambi M G; JACOB Isaac Building, measuring, and managing brand equity
Material type:
TextLanguage: English Publication details: Noida Pearson 2015Edition: 4thDescription: xxix,586p cmISBN: - 9789332542204
- X:511-8, Q5
| Item type | Current library | Home library | Call number | Status | Barcode | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:511-8 Q5 (Browse shelf(Opens below)) | Available | RT1462767 |
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| X:511-8 Q3 Branding in a competitive market place | X:511-8 Q4 Customer loyality Concept, context and character | X:511-8 Q5 Customer relationship management Concepts and technologies | X:511-8 Q5 Strategic brand management Building, measuring, and managing brand equity | X:511-8 Q6 Customer relationship management | X:511-8 Q6 Customer relationship management | X:511-8 Q6 Customer relationship management |
Bibliography: 171-173
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