Market planning for new industrial products Choffray Jean-Marie; Lilien Gary L
Material type:
TextLanguage: English Series: Ronald Series on Marketing ManagementPublication details: NY John Wiley 1980Description: xv, 294p cmISBN: - 0471049182
- X:511-8, MO
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:511-8 MO (Browse shelf(Opens below)) | Available | RT0835165 |
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| X:511-8 M7 New products management | X:511-8 M7 Essentials of new product management | X:511-8 M7;P8 New product management | X:511-8 MO Market planning for new industrial products | X:511-8 N5/TD Building brand identity A strategy for success i | X:511-8 N6 Product manager's handbook | X:511-8 N6 Keeping score using the right metrics to drive world-class performance |
Bibliography p 274-84
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