Marketing management / by Philip Kotler...[et al.] : A south asian perspective

Contributor(s):

Kotler, Philip [author]

Material type: Text

TextLanguage: English Publication details: Delhi : Pearson, 2013.Edition: 14thDescription: xxv, 596p. : col. illISBN:

9788131767160

Subject(s):

Other classification:

B2T0bX:8B P6;Q3;12

Summary: Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textual	Central Science Library	Central Science Library	B2T0bX:8B P6;Q3;12 (Browse shelf(Opens below))	Available	SL1598328

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Previous	B2T0bX:89Q8 R5;1 Quality Management Essentials	B2T0bX:8B P6;Q3;10 Marketing management : A south asian perspective	B2T0bX:8B P6;Q3;11 Marketing management : A south asian perspective	B2T0bX:8B P6;Q3;12 Marketing management : A south asian perspective	B2T0bX:8B P6;Q3;13 Marketing management : A south asian perspective	B2T0bX:8B P6;Q3;14 Marketing management : A south asian perspective	B2T0bX:8B P6;Q3;15 Marketing management : A south asian perspective	Next

Appendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p.

Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise

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