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Media handbook Katz Helen Complete guide to advertising media slection, planning, research and buying

By: Material type: TextTextLanguage: English Publication details: New York Routledge Taylor USA 1995Edition: 4th edDescription: xiv,212p. cmISBN:
  • 9780415873543 (pbk)
Subject(s): DDC classification:
  • Y:393g, P7
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