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101.
Advertising Cohen Dorothy by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Illinois Scott Foresman & Co 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M8.

102.
Advertising Rothschild Michael L From fundamentals to strategies by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Lexington D C Heath 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7.

103.
Advertising and consumer psychology Percy Larry; Woodside Arch G Ed. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Lexington Lexington Books 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(S) M3.

104.
Effect of television advertising on children Adler Richard P, and others Revi by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Lexington Lexington Books 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D65,45).73.N7 M0.

105.
Which Ad pulled best Burton Philip Ward; Purvis Scott C 50 case histories on how to write and design Ads that work by
Edition: 8th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Lincolnwood NTC Pub 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 N6.

106.
Advertising overspill Can advertising prevent urba Whalley Ann by Series: Advertising Association, Research Studies in Advertising, Research Research Monograph.5. Political and Economic Planning
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Advertising Association 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.3,N7 L1.

107.
Marketing below-the -line Christopher Martin by Series: Studies in Management
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Allen & Unwin 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L2.

108.
Advertisng today and tomorrow Evans W A by Series: Unwin Professional Management Library
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Allen and Unwin 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L4.

109.
Industrial advertising and publicity Hart Norman A by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Associated Business Programme 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L8.

110.
Assessing the effectivenes of advertising Lovell Mark; Potter Jack by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Booka 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L5.

111.
Industrial publicity management Paterson William by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 K8.

112.
Financial advertising and public relations Biddlecombe Peter by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.3.N7 L1.

113.
Media planning Adams James R by Series: Institute of Practitioners in Advertising
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L1.

114.
Spending advertising money Broadbent Simon An introduction to med by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.3.N6 L0.

115.
Advertising law handbook Woolley Diana by Series: Institute of Practitioners in Advertising Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(Z) L3.

116.
Choosing and using advertising agencies Murgan Eric A G by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L4.

117.
Spending advertising money Broadbent Simon An introduction to med by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Business Books 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.3.N6 L0;L5.

118.
Lane's advertising administration Sandbrock N T; Livesey L by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Butterworths 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:5133-8 K8.

119.
Images incorporated Sinclair John Advertising as industry and by Series: Media Debates Series
Material type: Text Text; Format: regular print
Language: Spanish
Publication details: London Croom Helm 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7.

120.
Codes of advertising Jhally Sut Fetishism and political econ by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Francis Pinter 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D65,45) M7.

121.
Advertising. competition and consumer behaviour Fulop Christina P by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Holt Rine hart and Winston 1981
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M1.

122.
Advertising Driver John C; Foxall Gordon R Policy and practice by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Holt Rinehart & Winston 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M4.

123.
Advertising in the 21st century Cowan D S; Jones R W A model of advert by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Hutchinson 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.N87 K8.

124.
Advertising Cannon Tom The economic implication by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Intertext Book 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L4.

125.
Victorian advertisements De Vries Leonard by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London John Murrray 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.5.M K8.

126.
Business of advertising Jones Robert W by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Longman 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L4.

127.
Advertising media planning Kelley Larry D; Jugenheimer Donald W A brand management app by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London M E Sharpe 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 P4.

128.
Advertising Nicholl David Shelley its purpose principles and practice by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macdonald 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L3.

129.
Advertising law Lawson R G by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London MacDonald and Evans 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(Z) L8.

130.
Scientific advertising Hopkins Claude by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macgibbon 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K8.

131.
Advertising and socialism Hanson Philip The nature and extent o by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.59B.N7 L4.

132.
Advertising Reekie W Duncon Its place in political and managerial by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L4.

133.
Advertising and economic behaviour Cowling Keith, and others by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.3.N7 L5.

134.
Economics of advertising Reekie W Duncan by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 1981
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M1.

135.
Consumer choice in the third world James Jeffrey A study of the by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.1(X).N8 M3.

136.
Handbook of advertising to business , industry, go Schiller Robert D by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan Company 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K9.

137.
Decoding advertisements Williamson Judith Ideology and meaning in a... by Series: Ideas in Progress
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Marion Boyars 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P2/TD.

138.
Media in advertising Barton Roger by Series: McGraw-Hill Series in Marketing and Advertising ed by Steuart Henderson Britt
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London McGraw-Hill 1964
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K4.

139.
Economic implications of advertising Firestone O J by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Methuen 1967
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K7.

140.
Advertising as communication Dyer Gillian by Series: Studies in Communication
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Methuen 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M2.

141.
Advertising for the advertiser Webster Eric A client's guide by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Murray 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K9.

142.
Dictionary of advertising Jefkins Frank Direct response marketing by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Pitman 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513k N0/RR.

143.
International advertising Jones John Philip Ed. Realities and myths by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Sage 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P0.

144.
Advertising culture Nixon Sean Gender ,Commerce creativity by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Sage 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X :513 :(S5) P3.

145.
Media economics Picard Robert G Concepts and issues by Series: Sage Context Series, 22
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Sage Publications 1989
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M9.

146.
Issues in the economics of advertising Simon Julian L by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London University of Illionois 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.N7 L0.

147.
Endless propaganda Rutherford Paul The advertising of public good by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London University of Toronto Press 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.73.N9 P0.

148.
Advertising and sales promotion strategy Tellis Gerald J by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Massachusetts Addison-Wesley 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 N8.

149.
Handbook for the advertising agency account execut by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Massachusetts Addison-Wesley 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8.73.N6 K9.

150.
Advertising Buzzi Giancarlo Its cultural and political effects Tr by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Minneapolis University of Minnesota Press 1968
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K8.