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51.
Market and sales forecasting Bolt Gordon A total approach by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-89Q1 L2;N4.

52.
Cases in European marketing Lynch Richard by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:54.5.N9 N3.

53.
Macroeconomics Wade Keith Study and demand-inflation-economic indicators by Series: Fast-track MBA Series. Association for Management Education and Development Publication
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1995
Availability: No items available.

54.
TQM toolkit Waller Jenny and others A guide to practical techniques for total quality management by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89Q8 N5.

55.
Using national standards to improve performance Moloney Karen; Holyfield James by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89C N6.

56.
Market research Hague Paul; Jackson Peter A guide to planning, methodology and evalution by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 N6.

57.
Sales promotion Communis Julian How to create and implement campa by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 N8.

58.
Practice of project management Comninos Dennis; Frigenti Enzo A guide to the business focused approach by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:86 P2.

59.
Inside-out marketing Dunmore Michael How to create an internal ma by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P2.

60.
Brand driven LePla F Joseph, and others The route to integrated branding thr by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P3.

61.
Direct mail and direct response Brann Christian by Series: Marketing Text Series Ed by Richard Carless
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 L1.

62.
Division in British medicine Honigsbaum Frank A history of the sep by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1979
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y9(L).3.N68<--N11 L9.

63.
IBM Mercer David How the world's most sucessful corporation is by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM8,9(D6,9(3).1.N8 M7.

64.
Managerial moxie Secretan Lance H K A basic strategy for the corporation by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5:8.3.N8 M6.

65.
Development of resource centres Tucker Richard N A UNESCO study by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: 2:97 M7.

66.
Financial Samurai Viner Aron The emerging powers of Japanes by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:6.42.N8 M8.

67.
Questionnaire design Hague Paul by Series: Kogan Page Market Research Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 N3.

68.
Interviewing Hague Paul by Series: Kogan Page Mraket Research Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 N3.

69.
Challenges of international business Sega-Hornl Susan Ed. by Series: Cranfield Management Research Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM8 N4.

70.
Master marketer Ryan Christopher How to combine tried and tested technique with the latest idea by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N4.

71.
Jungle rules Imlay John P; Hamilton Dennis how to be a tiger in business by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5:87 N6.

72.
Logistics and retail management Fernie John; Sparks Leigh Insights into cur by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:48.3.N8 P4.

73.
Financial trading ELDER Alexander How to trade successfully for a by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X65:515 N3.

74.
Customer care Cook Sarah by Series: How to improve competitiveress,staff motivation &profitability in today's service driven organization
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan page 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 N7.

75.
Direct and database marketing McCorkell Graemea by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(D6,9(B) N7.

76.
Handbook of management techniques Armstrong Michael by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8g N3.

77.
Branding a store Floor Ko How to build successful retail brands in a changing market place by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X :511-8 P7.

78.
Global brand strategy Van GELDER Sicco Unlocking brand potential across countries ,cultures and markets by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P4.

79.
Essential management accounting Steffan Belinda How to maximise profit and boost financial performance by Series: Sunday Times Business Enterprise Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89F P8.

80.
Valuing roles Armstrong Michael; Cummins Ann How to establish relative worth by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:91 P8.

81.
Brand success Haig Matt How the world's top 100 brands thrive and survive by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q1.

82.
Branded mind Du Plessis Erik What neuroscience really tells us about the puzzle of the brain and the brand by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8(S) Q1.

83.
Leadership team coaching Hawkins Peter Developing collective transformational leadership by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:87 Q1.

84.
Marketing accountability McDonald Malcolm; Mouncey Peter A new metrics model to measure marketing effectiveness by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 Q1.

85.
Handbook of logistics and distrubution management. Rushton Alan by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:48g Q0.

86.
Making sense of change management CAMERON Esther; GREEN Mike A complete guide to the models, tools and techniques of organizational change. by
Edition: 3rd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8:(S) Q2.

87.
ARMSTRONG'S HANDBOOK of performance management ARMSTRONG Michael An evidence-based guide to delivering high performance by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:92 Q5.

88.
ARMSTRONG'S HANDBOOK of performance management ARMSTRONG Michael An evidence-based guide to delivering high performance by Series: Addison-Wesley Information Technology Series
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:92 Q5.

89.
ARMSTRONG'S HANDBOOK of performance management ARMSTRONG Michael An evidence-based guide to delivering high performance by Series: Addison-Wesley Information Technology Series
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:92 Q5.

90.
ARMSTRONG'S HANDBOOK of performance management ARMSTRONG Michael An evidence-based guide to delivering high performance by Series: Elgar Advanced Introductions
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:92 Q5.

91.
ARMSTRONG'S HANDBOOK of performance management ARMSTRONG Michael An evidence-based guide to delivering high performance by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:92 Q5.

92.
ARMSTRONG'S HANDBOOK of performance management ARMSTRONG Michael An evidence-based guide to delivering high performance by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:92 Q5.

93.
ARMSTRONG'S HANDBOOK of performance management ARMSTRONG Michael An evidence-based guide to delivering high performance by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:92 Q5.

94.
Business guide to effective compliance and ethics HAYWARD Andrew; OSBORN Tony Why compliance isn't working- and how to fix it by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2019
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:(R4) Q9.

95.
Market research in practice Hague Paul and others by Series: Market Research in Practice Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P4.

96.
Effective use of market research Birn Robin J by Series: Market Research in Practice
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P4.

97.
International marketing Bennett Roger Strategy, planning, market entry & implementation by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Limited UK 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:54 N5.

98.
Marketing revolution Gamble Paul R etc by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page Publishers 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P6.

99.
Winning strategies for managing people Irwin Robert; Wolenik Rita A task di by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page U. K. 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 M6.

100.
Human resource management Sadler Tony Developing a strategic by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page U. K. 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:9 N5.