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1.
Understanding digital marketing RYAN Damian Marketing strategies for engaging the digital generation by
Edition: 4th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page 2009
Availability: Not available: Ratan Tata Library : Checked out (1).

2.
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Words that work: Communicate your purpose your profit and your performance Wright Val by
Material type: Text Text
Language: English
Publication details: United Kingdom Kogan Page 2022
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89N1 R2.

3.
Human resource management practice Armstrong M by
Edition: 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:9 P6.

4.
Customer-driven transformation: how being design-led helps companies get the right services to market Heapy J; Samperi J And Others by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2018
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8obS Q8.

5.
Predictive HR anlytics : mastering the HR metric Edwards M R; Edwards K by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2019
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:9 Q9.

6.
Malcolm mcdonald on value propositions: how to develop them, how to quantify them Mcdonald M; Oliver G by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2019
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:87 Q9.

7.
Data-driven HR: how to use analytics and metrics to dreive performance Marr Bernad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2018
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:9 Q8.

8.
50 Top tools for employee wellbeing: complete toolkit for developing happy, healthy, productive and engaged employees Mitchell D by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2018
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:87 Q8.

9.
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Successful Customer Relationship Marketing: new thinking, new strategies, new tools for getting closer to your customers Foss B; Stone M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1.

10.
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Facilitation made easy: practical tips to improve meetings & workshops Cameron E by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:81 P1.

11.
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Re-inventing the Brand:can top brands survive the new market realities? Kapferer J N by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P1.

12.
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Cross-cultural communication: The essential guide to international business Mattock J; Bannon G And Others by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2003
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X3.1 P3.

13.
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Training with the minds touch: developing your organization's greatest asset Palmer R by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:89ZB P2.

14.
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Brand child Lindstrom M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2003
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513obY11 P3.

15.
Strategic Management: a fresh approach to developing skills, knowledge and creativity Joyce P; Woods A by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74 P1.

16.
Crash Course in Creativity Clegg B; Birch P by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: S:41 P2.

17.
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12 ladders to world class performance:how your organization can compete with the best in the world Dren D; Pennington S by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 1999
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8 N9.

18.
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Strategic marketing communications: New ways to build and integrate communication Smith P R And Others by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 1999
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N9.

19.
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Up close and personal: Customer relationship marketing work Gamble P R And Others by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 1999
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N9.

20.
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Shakespeare on management Corrigan P by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 1999
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:97 N9.

21.
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Building tomorrow's company :Guide to sustainable business Success Sadler P by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X8(A):8 P2.

22.
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Brand new Brand Thinking Baskin M; Earls M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P2.

23.
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Successful Customer Relationship Marketing:new thingking, new strategies, new tools for getting closer to your customer Foss B; Stone M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1.

24.
Human Rights: a practical guide for managers Villiers P by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: R39(Y) P1.

25.
Cross-cultural communication : Essential guide to international business Mattock J by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2003
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X3.1 P3.

26.
Information Economy Turner C by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page Ltd. 2000
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: XobD658(2:55) Po.

27.
Intercultural management Nina J by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2003
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:5 P3.

28.
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Beyond branding: how the new values of transparency and integrity are changing the world of brands Ind N by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2003
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P4.

29.
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Sales promotion Mullin R; Cummins J by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan page 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P8.

30.
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Beyond branding Ind N by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2004
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P4.

31.
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Branded male marketing to man Tungate M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8.

32.
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Successful customer relationship marketing Foss B; Stone M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1.

33.
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B2B e-commerce handbook Haig M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51obD658(2:55) P1.

34.
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Strategic management: fresh approach to developing skills, knowledge and creativity Joyce P; Woods A by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2001
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74 P1.

35.
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Practice of project management: guide to the business-focused approach Frigenti E; Comninos D by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8DR P2.

36.
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CRM in ficial services Foss B; Stone M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2002
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X8(8D):51 P2.

37.
Branded beauty: how marketing changed the way we look Tungate M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2011
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q1.

38.
Games and gamification in market research: increasing consumer engagement in research for business success Adamou B by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan page 2019
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51:f Q9.

39.
Accounting and fice for managers : decision makeing approach Bamber M; Parry S by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2018
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8F Q8.

40.
Digital branding: complete step-by-step guide to strategy, tactics, tools and meaurement Rowles D by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2014
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512obD658(2:55) Q8.

41.
Successful integrated planning for the supply chain: key organizational and human dynamics Loyd R by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom United Kingdom, Kogan Page 2018
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:89A Q8.