Handbook of marketing scales Bearden William O Multi-item measures for marketing and consumer behaviour research

By: Material type: TextTextLanguage: English Publication details: Los Angeles Sage 2011Edition: 3Description: xiv, 603p cmISBN:
  • 978343298018
Subject(s): DDC classification:
  • X:51b4, Q1
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51b4 Q1 (Browse shelf(Opens below)) Available RT1476313

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