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Advertising and sales promotion strategy Tellis Gerald J by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Massachusetts Addison-Wesley 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 N8.

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2.
Amazon cover image
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Effective advertising Tellis Gerald J Understanding when, how. and why advertising works by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4.

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