Strategic brand management KELLER Kevin Lane; PARAMESWARAN Ambi M G; JACOB Isaac Building, measuring, and managing brand equity

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Material type: Text

TextLanguage: English Publication details: Noida Pearson 2015Edition: 4thDescription: xxix,586p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 Q5 (Browse shelf(Opens below))	Available	RT1462767

Bibliography: 171-173

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