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Marketing research Zaltman Gerald; Burger Philip C Fundamentals and dynamics

By: Contributor(s): Material type: TextTextLanguage: English Publication details: NY Rinehart and Winston 1975Description: xxii,744p cmISBN:
  • 003003566x
Subject(s): DDC classification:
  • X:51b4, L5
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:51b4 L5 (Browse shelf(Opens below)) Available RT0488954

Appendix: p 707-11; Glossary: p 713-21

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