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	1.		How to turn advertising expenses int o investments : 20 signposts to greater efficiency Jones J P by Jones J P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Syracuse University 2005 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P5. Place hold Save to lists Add to cart (remove)
	2.		Brands as engines for profit Jones J P by Jones J P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw Hill 2012 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q2. Place hold Save to lists Add to cart (remove)
	3.	Image from Coce	What's in a brand: Building brand equity through advertising Jones J P by Jones J P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw-Hill 1997 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N8. Place hold Save to lists Add to cart (remove)
	4.	Image from Coce	What's in a brand?: Building brand equity through advertising Jones J P by Jones J P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N8. Place hold Save to lists Add to cart (remove)
	5.	Image from Coce	What's in a brand?: Building brand equity through advertising Jones J P by Jones J P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 N8. Place hold Save to lists Add to cart (remove)
	6.	Image from Coce	When ads work: New proof that advertising triggers sales Jones J P by Jones J P Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York New York, Lexington books 1993 Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513y7 N5. Place hold Save to lists Add to cart (remove)