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Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World by Anubhav Mishra and Tata Sai Vijay.

By: Contributor(s): Material type: TextTextPublication details: London: Routledge: 2024.Description: xvi,366pISBN:
  • 9781032780962
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Agrawal, M., Backhaus, K., & Doorn, J. V..

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