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Brand psychology : The art and science of building strong brands

By: Material type: TextTextLanguage: English Publication details: New York : Routledge, 2024.Description: xii, 384pISBN:
  • 9781032373720
Subject(s): Other classification:
  • X:513 R4
Summary: "Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"
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Item type Current library Home library Call number Status Barcode
Textual Textual Faculty of Management Library Faculty of Management Library X:513 R4 (Browse shelf(Opens below)) Available ML1635941
Textual Textual South Campus Library South Campus Library X:513 R4 (Browse shelf(Opens below)) Available SC1690887

"Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"

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