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Marketing management / by Philip Kotler...[et al.] : A south asian perspective

Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi : Pearson, 2013.Edition: 14thDescription: xxv, 596p. : col. illISBN:
  • 9788131767160
Subject(s): Other classification:
  • B2T0bX:8B P6;Q3;14
Summary: Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise
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Item type Current library Home library Call number Status Barcode
Textual Textual Central Science Library Central Science Library B2T0bX:8B P6;Q3;14 (Browse shelf(Opens below)) Available SL1598330

Appendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p.

Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise

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