Product management in the digital era: Theory and practice

By:

Pingali, Srinivas R

Contributor(s):

Material type: Text

TextPublication details: London Routledge 2025Description: xii, 289 p. Includes bibliographical reference and indexISBN:

9781041029373

Other classification:

Summary: Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

Item type:

Textual

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Holdings
Item type	Current library	Home library	Status	Barcode
Textual	Ratan Tata Library	Ratan Tata Library	Available	RT1528626

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

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