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Principles of marketing Kotler Philip; Armstrong Gary by
Edition: 10
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice hall of India 2004
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TX:8B P4.
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Modern marketing management by Tailor R K by
Material type: Text; Format:
print
regular print
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Not fiction
Language: English
Publication details: Jaipur Pointer Publishers 2010
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TOb8 Q0 TOR.
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17.
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Strategic market management by Aaker David A by
Edition: 8
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey John Wiley & Sons 2008
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P8 TB.
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18.
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Marketing management by Saxena Rajan by
Edition: 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P6 TB.
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20.
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Contemporary marketing research McDaniel Carl; Gates Roger by
Edition: 4
Material type: Text; Format:
print
regular print
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Not fiction
Language: English
Publication details: Cincinnati South-Western College Publishing 1999
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f N9.
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21.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson Education (Singapore) Pvt Ltd. 2006
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P6 TOR.
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22.
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Marketing management Dickson Peter R by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Fort Worth The Dryden Press 1997
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B N7 TB.
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23.
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Marketing research Burns Alvin C; Bush Ronald F by
Edition: Ed 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Upper Saddle River, New Jersey Prentice Hall 2000
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P0.
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24.
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Quantitative analysis for marketing management King William R by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Tork tork Mcgraw-hill book company 1967
Availability: Items available for loan: Central Science Library (1)Collection, call number: B28930AX:51 K7;1.
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25.
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Quantitative analysis for marketing management King William R by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Tork tork Mcgraw-hill book company 1967
Availability: Items available for loan: Central Science Library (1)Collection, call number: B28930AX:51 K7;1.
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26.
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Quantitative analysis for marketing management King William R by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Tork tork Mcgraw-hill book company 1967
Availability: Items available for loan: Central Science Library (1)Collection, call number: B28930AX:51 K7;1.
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27.
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29.
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Marketing management Kotler Philip analysis, planning and control by
Edition: 5th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1984
Availability: Items available for loan: Arts Library (1)Collection, call number: X:51-8.N6 M0;M4.
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30.
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Marketing management Kotler Philip analysis, planning and control by
Edition: 5th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1984
Availability: Items available for loan: Arts Library (1)Collection, call number: X:51-8.N6 M0;M4.
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Customer equity Blattberg Robert, and others by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P1.
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34.
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Strategic marketing management Anderson Carol H; Vincze Julian W by
Edition: Ed 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Houghton Mifflin Company 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P4.
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35.
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Marketing management Rev ed Chhabra T N; Grover S K by
Edition: 4
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Dhanpat Rai 2005
Availability: Not available: Ratan Tata Library : Checked out (1).
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38.
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Marketing management Grover S K; Chhabra T N Concepts and practice by
Edition: Rev
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Dhanpat Rai & Company Ltd 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N9;P0.
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41.
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Customer equity Blattberg Robert, and others by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2001
Availability: No items available.
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42.
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World of superservice Irons Ken Creating profit through a p by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Harlow Addison-Wesley 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N7.
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48.
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Organizational marketing Wilson Dominic by Series: Advanced Marketing Series
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London International Thomson Business Press 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N9.
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49.
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Global Marketing management Keegan Warren J by
Edition: 7
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 M0;P4/TD3.
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56.
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Global Marketing management Keegan Warren J by
Edition: 7
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 M0;P4/TD3.
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57.
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Marketing management Kotler Phillips The Millennium by
Edition: 10th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N6 K7:PO/TD3.
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70.
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Multinational marketing management Keegan Warren J by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.
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71.
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Multinational marketing management Keegan Warren J by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.
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72.
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Multinational marketing management Keegan Warren J by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.
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80.
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Global marketing management. KEEGAN Warren J by
Edition: 5th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.
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81.
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Global marketing management. KEEGAN Warren J by
Edition: 5th
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.
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82.
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Strategic market management Aaker David A by
Edition: 6
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York John Wiley 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4; P1.
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83.
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Strategic market management Aaker David A by
Edition: 6
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York John Wiley 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4; P1.
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84.
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87.
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Marketing planning and strategy. Ed 6 Jain Subhash C by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M5;P0/TD.
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88.
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Marketing planning and strategy. Ed 6 Jain Subhash C by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M5;P0/TD.
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89.
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Management skills in marketing Morse Stephen by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Oxfordshire McGraw-Hill 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M2;N3.
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90.
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Marketing strategy and management Baker Michael J by
Edition: Ed3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P0.
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91.
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92.
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International marketing management Mathur U C Text and cases by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Sage Publications 2008
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P8.
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93.
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Manager's guide to competitive marketing strategies Paley Norton by
Edition: 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Viva Books 2007
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P7.
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94.
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Management of marketing Lancaster Geoff; Reynolds Paul by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Oxford Elsevier Butterworth-Heinemann 2005
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P5.
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95.
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96.
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97.
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Case studies in marketing management Gupta S L; Suri R K by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pentagon Press 2007
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P7.
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98.
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99.
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100.
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101.
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Strategic marketing management. Anderson Carol; Vincze Julian W by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Houghton Mifflin 2004
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P4.
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102.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.
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103.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.
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104.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.
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105.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.
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106.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.
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107.
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108.
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109.
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110.
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Contemporary Issues in Marketing and Consumer Behaviour by
Edition: 3rd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2023
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(S:44) R3.
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