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Market assessment with OR applications Anand Adarsh; Aggrawal Deepti by Series: Mathematical engineering manufacturing and management science
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boca Raton CRC Press 2020
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bD R0-;1.

2.
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Market assessment with OR applications Anand Adarsh; Aggrawal Deepti by Series: Mathematical engineering manufacturing and management science
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boca Raton CRC Press 2020
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bD R0-;1.

3.
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Market-led strategic change: transforming the process of going to market Piercy Nigel F by
Edition: 5
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2017
Availability: Items available for loan: Central Science Library (1)Collection, call number: X:74 Q7.

4.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3-;4.

5.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3-;4.

6.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3-;4.

7.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3-;4.

8.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3-;4.

9.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3;5-;9.

10.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3;5-;9.

11.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3;5-;9.

12.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3;5-;9.

13.
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Marketing management: A south asian perspective Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 14
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P6;Q3;5-;9.

14.
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Principles of marketing Kotler Philip; Armstrong Gary by
Edition: 10
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice hall of India 2004
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TX:8B P4.

15.
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Measuring Marketing : 110+key metrics every marketer needs Davis John A by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore Wiley 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B Q3 TOR.

16.
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Modern marketing management by Tailor R K by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Jaipur Pointer Publishers 2010
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TOb8 Q0 TOR.

17.
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Strategic market management by Aaker David A by
Edition: 8
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Wiley & Sons 2008
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P8 TB.

18.
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Marketing management by Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar by
Edition: 13
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2009
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P6;P9 TB.

19.
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Marketing management by Saxena Rajan by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P6 TB.

20.
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Contemporary marketing research McDaniel Carl; Gates Roger by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Cincinnati South-Western College Publishing 1999
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f N9.

21.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education (Singapore) Pvt Ltd. 2006
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P6 TOR.

22.
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Marketing management Dickson Peter R by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Fort Worth The Dryden Press 1997
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B N7 TB.

23.
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Marketing research Burns Alvin C; Bush Ronald F by
Edition: Ed 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, New Jersey Prentice Hall 2000
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P0.

24.
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Quantitative analysis for marketing management King William R by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Tork tork Mcgraw-hill book company 1967
Availability: Items available for loan: Central Science Library (1)Collection, call number: B28930AX:51 K7;1.

25.
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Quantitative analysis for marketing management King William R by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Tork tork Mcgraw-hill book company 1967
Availability: Items available for loan: Central Science Library (1)Collection, call number: B28930AX:51 K7;1.

26.
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Quantitative analysis for marketing management King William R by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Tork tork Mcgraw-hill book company 1967
Availability: Items available for loan: Central Science Library (1)Collection, call number: B28930AX:51 K7;1.

27.
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Market-driven management: how to define, develop, and deliver customer value Webster Frederick E by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Willey and sons. 2002
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P2 TB.

28.
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Computer modelling and expert systems in marketing Moutinho Luiz by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 1994
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B N4.

29.
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Marketing management Kotler Philip analysis, planning and control by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1984
Availability: Items available for loan: Arts Library (1)Collection, call number: X:51-8.N6 M0;M4.

30.
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Marketing management Kotler Philip analysis, planning and control by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 1984
Availability: Items available for loan: Arts Library (1)Collection, call number: X:51-8.N6 M0;M4.

31.
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Marketing management in practice Williams John; Curtis Tony 2003-2004 by Series: CIM Coursebook. Advanced Certificate in Marketing Stage 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Amsterdam Butterworth Heinemann 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P3.

32.
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Relationship marketing Hansen Ursula; Henning-Thurav Thorsten Ed. Gaining competitive advantage through customer satisfaction by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Berlin Springer 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P0.

33.
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Customer equity Blattberg Robert, and others by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P1.

34.
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Strategic marketing management Anderson Carol H; Vincze Julian W by
Edition: Ed 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Houghton Mifflin Company 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P4.

35.
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Marketing management Peter J Paul; Donnelly James H Knowledge and skills by
Edition: 7th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Irwin 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M6;P4/TD1;1.

36.
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Marketing management Peter J Paul; Donnelly James H Knowledge and skills by
Edition: 7th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Irwin 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M6;P4/TD1;1.

37.
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Marketing management Rev ed Chhabra T N; Grover S K by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Dhanpat Rai 2005
Availability: Not available: Ratan Tata Library : Checked out (1).

38.
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Marketing management Grover S K; Chhabra T N Concepts and practice by
Edition: Rev
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Dhanpat Rai & Company Ltd 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N9;P0.

39.
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Marketing management in practice Williams John; Curtis Tony 2003-2004 by Series: CIM Coursebook. Advanced Certificate in Marketing Stage 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Amsterdam Butterworth Heinemann 2003
Availability: No items available.

40.
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Relationship marketing Hansen Ursula; Henning-Thurav Thorsten Ed. Gaining competitive advantage through customer satisfaction by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Berlin Springer 2000
Availability: No items available.

41.
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Customer equity Blattberg Robert, and others by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2001
Availability: No items available.

42.
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Strategic marketing management Anderson Carol H; Vincze Julian W by
Edition: Ed 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Houghton Mifflin Company 2004
Availability: No items available.

43.
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Marketing management Peter J Paul; Donnelly James H Knowledge and skills by
Edition: 7th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Irwin 2004
Availability: No items available.

44.
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Marketing management Peter J Paul; Donnelly James H Knowledge and skills by
Edition: 7th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston Irwin 2004
Availability: No items available.

45.
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Marketing management Rev ed Chhabra T N; Grover S K by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Dhanpat Rai 2005
Availability: No items available.

46.
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Marketing management Grover S K; Chhabra T N Concepts and practice by
Edition: Rev
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Delhi Dhanpat Rai & Company Ltd 2000
Availability: No items available.

47.
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World of superservice Irons Ken Creating profit through a p by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Harlow Addison-Wesley 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N7.

48.
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Organizational marketing Wilson Dominic by Series: Advanced Marketing Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London International Thomson Business Press 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N9.

49.
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Inside-out marketing Dunmore Michael How to create an internal ma by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P2.

50.
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International strategic marketing Stone Marilyn A; McCall JB A European per by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8:5.P P4.

51.
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Cases and simulations in marketing management Gupta S L; Rampal M K Ed. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Galgotia Publishers 1999
Availability: Items available for loan: Ratan Tata Library (1).

52.
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Marketing management Lal Rajiv. Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.

53.
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Marketing management Lal Rajiv. Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.

54.
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Marketing management Lal Rajiv. Text and cases by Series: McGraw-Hill /Irwin series in marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.

55.
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Global Marketing management Keegan Warren J by
Edition: 7
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 M0;P4/TD3.

56.
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Global Marketing management Keegan Warren J by
Edition: 7
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 M0;P4/TD3.

57.
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Marketing management Kotler Phillips The Millennium by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N6 K7:PO/TD3.

58.
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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.

59.
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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.

60.
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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.

61.
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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.

62.
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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.

63.
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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8; P5/TD.

64.
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Basic marketing PERREAULT William D.; McCARTHY E Jerome. A global- managerial approach by Series: McGraw Hill/Irwin Series in Marketing
Edition: 15
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing India 2005
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65.
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Marketing management for the hospital industry Reich Allen Z A strategic approach by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Wiley 1997
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66.
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Enterprise marketing management Sutton Dave; Klein Tom The new science o by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Wiley 2003
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67.
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Strategic marketing problems Kerin Roger A; Peterson Robert A Cases and comments by
Edition: Ed.10
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Pearson Education 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M1;P4.

68.
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Strategic marketing problem Peterson Robert A; Kerin Roger A Cases and comments by
Edition: 8
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1998
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69.
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Marketing management in the 21st century Hulbert James M; Capon Noel by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 2001
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70.
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Multinational marketing management Keegan Warren J by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.

71.
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Multinational marketing management Keegan Warren J by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.

72.
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Multinational marketing management Keegan Warren J by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4;M0/TD3.

73.
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Marketing management and strategy Cox Keith; Kotler Philip A reader by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L2;M8/TD3.

74.
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Marketing management and strategy Cox Keith; Kotler Philip A reader by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L2;M8/TD3.

75.
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Marketing management Kotler Philips Analysis, planning ,planning,implementation, and control by
Edition: 9th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.N6 K7;N7/TD3.

76.
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Marketing management Kotler Philips Analysis, planning ,planning,implementation, and control by
Edition: 9th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.N6 K7;N7/TD3.

77.
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Marketing management Kotler Philips Analysis, planning ,planning,implementation, and control by
Edition: 9th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.N6 K7;N7/TD3.

78.
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Marketing management and strategy Cox Keith; Kotler Philip A reader by
Edition: 4
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1988
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L2;M8/TD3.

79.
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Cases in strategic marketing management McDonald William J An integr by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 N8.

80.
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Global marketing management. KEEGAN Warren J by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.

81.
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Global marketing management. KEEGAN Warren J by
Edition: 5th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.1.N7 L4; N5/TD3.

82.
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Strategic market management Aaker David A by
Edition: 6
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4; P1.

83.
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Strategic market management Aaker David A by
Edition: 6
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4; P1.

84.
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Rhetoric and reality of marketing Kitchen Philip J An in ternation by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2003
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P3.

85.
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Marketing and financial management Walters Walters; Halliday Halliday New economy- new interfaces by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan Press 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P5.

86.
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Marketing for the non marketing executive Paley Norton An inte by Series: Library of Executive Excellence
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Newyork St. Lucie Press 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8:(D6,9(B),2771) P1.

87.
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Marketing planning and strategy. Ed 6 Jain Subhash C by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M5;P0/TD.

88.
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Marketing planning and strategy. Ed 6 Jain Subhash C by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
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89.
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Management skills in marketing Morse Stephen by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Oxfordshire McGraw-Hill 1993
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M2;N3.

90.
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Marketing strategy and management Baker Michael J by
Edition: Ed3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P0.

91.
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International marketing management Varshney R L; Bhattacharyya B An Indian perspective by
Edition: 9
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sultan Chand & Sons 1996
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8.2'N9 N6.

92.
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International marketing management Mathur U C Text and cases by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Sage Publications 2008
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P8.

93.
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Manager's guide to competitive marketing strategies Paley Norton by
Edition: 3
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books 2007
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P7.

94.
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Management of marketing Lancaster Geoff; Reynolds Paul by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Oxford Elsevier Butterworth-Heinemann 2005
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P5.

95.
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Profitable marketing communications Young Antony; Aitken Lucy A guide to marketing return on investment by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2007
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96.
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Maketing revolution Gamble Paul R; Tapp Alan The radical new approach to transforming the business the brand and the bottom line by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2005
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P5.

97.
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Case studies in marketing management Gupta S L; Suri R K by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon Press 2007
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98.
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Modern marketing management Jain J N; Singh P P Principles and techniques by
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Language: English
Publication details: New Delhi Regal Publications 2007
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99.
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Capabilities for strategic advantage Birchall David; Tovstiga George Leading through technological innovation by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2005
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100.
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Market neutral strategies Jacobs Bruce I Ed.; Levy Kennth N Ed. by Series: Frank J Fabozzi series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Wiley 2005
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101.
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Strategic marketing management. Anderson Carol; Vincze Julian W by
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York Houghton Mifflin 2004
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P4.

102.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.

103.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.

104.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.

105.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.

106.
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Marketing management Kotler Philip; Keller Kevin Lane by
Edition: 12
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore Pearson Education 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-8 P6.

107.
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Business to business marketing management: A global perspective Zimmerman Alan; Blythe Jim by
Edition: 4th
Material type: Text Text
Language: English
Publication details: London Routledge 2022
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108.
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Marketing strategy and management Phillips Diane M. by
Material type: Text Text
Language: English
Publication details: Los Angeles Sage 2023
Availability: Not available: Ratan Tata Library : Checked out (1).

109.
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Adorno's Minima Moralia in the 21st century: Fascism, work and ecology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Bloomsbury Academic 2022
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110.
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Contemporary Issues in Marketing and Consumer Behaviour by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2023
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(S:44) R3.