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Strategic brand management Kapferer Jean-Noel New approaches

By: Material type: TextTextLanguage: English Publication details: Delhi Global Business Press 1992Description: 230p cmISBN:
  • 8172400489
Subject(s): DDC classification:
  • X:511, N2
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Holdings
Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:511 N2 (Browse shelf(Opens below)) Available RT1143546

Bibliography : p 213-18

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