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Marketing research within a changing information environment

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd. 2003Edition: 2thDescription: xxiii, 720p. cm. Includes with CD-ROMISBN:
  • 0070494541 (pbk)
Subject(s): DDC classification:
  • B2T0b8B:f, P3-;1 TB
Item type: Textbook
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Appendix 653-663p. cm.; Glossary 665-686p. cm.; Index 697-720p. cm.

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