Market-driven management: how to define, develop, and deliver customer value Webster Frederick E

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Material type: Text

TextLanguage: English Publication details: New Jersey John Willey and sons. 2002Edition: 3Description: xiii, 320p. cmISBN:

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Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Central Science Library	Central Science Library	B2T0b8B P2 TB (Browse shelf(Opens below))	Available	SL1288813

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Previous	B2T0b8B P0 Marketing: planning and strategy	B2T0b8B P0 Analysis of customer satisfaction data: a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research	B2T0b8B P0 Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention	B2T0b8B P2 TB Market-driven management: how to define, develop, and deliver customer value	B2T0b8B P3 Services marketing: text and cases	B2T0b8B P3;1 Services marketing: text and cases	B2T0b8B P3;3 Services marketing: text and cases	Next

Index 307-320p

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