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Promotional management and marketing communication Shimp Terence A; Delozier M Wayne by Series: Dryden Press Series in Marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago Dryden Press 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8N91 M6.

2.
Amazon cover image
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Promotional management and marketing communication Shimp Terence A; Delozier M Wayne by Series: Dryden Press Series in Marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago Dryden Press 1986
Availability: No items available.

3.
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Advertising promotion, and supplemental aspects of integrated marketing communication Shimp Terence A by Series: Dryden Press Series in Marketing
Edition: 4th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Forth Worth Dryden Press 1997
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 N7.

4.
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Integrated marketing communication in advertising and promotion. SHIMP Terence A. by
Edition: 8th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 Q0/TD.

5.
Amazon cover image
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Integrated marketing communication in advertising and promotion. SHIMP Terence A. by
Edition: 8th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 Q0/TD.

6.
Amazon cover image
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See Baker & Taylor
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Integrated marketing communication in advertising and promotion. SHIMP Terence A. by
Edition: 8th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 Q0/TD.

7.
Amazon cover image
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See Baker & Taylor
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Integrated marketing communication in advertising and promotion. SHIMP Terence A. by
Edition: 8th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 Q0/TD.

8.
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Advertising promotion Shimp Terence A Supplement aspects of integrated marketing communication by
Edition: 5
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Philadelphia Dryden press 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P0.