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The future of purpose-driven branding: Signature programs that impact & inspire both business and society

By: Contributor(s): Material type: TextTextPublication details: New Delhi Wiley India pvt. ltd. 2023Description: xviii, 270 p. Includes bibliographical reference and indexISBN:
  • 9789357460897
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Summary: Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
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Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

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