Basic marketing:a marketing strategy planning approach by Perreault William D; Cannon Joseph P; McCarthy E Jerome

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Material type: Text

TextLanguage: English Publication details: Boston McGraw Hill 2009Edition: 17Description: xxxvii, 758p. cmISBN:

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Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Central Science Library	Central Science Library	X:51 P9 (Browse shelf(Opens below))	Available	SL1446813

Appendix A-C, 588-631p.; Glossary G1-G14p.; Index I1-I14p.

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