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1.
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Marketing research Aaker David A.; Kumar V.; Leone Robert P.; Day George S. by
Edition: 11
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore John wiley 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P7;Q3-;2.

2.
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Marketing research Aaker David A.; Kumar V.; Leone Robert P.; Day George S. by
Edition: 11
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore John wiley 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P7;Q3-;2.

3.
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Marketing research Aaker David A.; Kumar V.; Leone Robert P.; Day George S. by
Edition: 11
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Singapore John wiley 2013
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P7;Q3-;2.

4.
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Marketing research by Aaker David A; V Kumar; Day George S; Leone Robert P by
Edition: 10
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Wiley 2011
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P7;Q1.

5.
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Marketing research by Aaker David A; Kumar V; Day George S by
Edition: 9
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley-India 2007
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P7-;2.

6.
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Marketing research by Aaker David A; Kumar V; Day George S by
Edition: 9
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley-India 2007
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P7-;2.

7.
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Marketing research by Aaker David A; Kumar V; Day George S by
Edition: 9
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley-India 2007
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f P7-;2.

8.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

9.
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Marketing research AAKER David A; KUMAR V; DAY George S by Series: Oxford Studies in the History of Economics
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

10.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

11.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

12.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

13.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

14.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

15.
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Marketing research AAKER David A; KUMAR V; DAY George S by Series: 29
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

16.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

17.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

18.
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Marketing research AAKER David A; KUMAR V; DAY George S by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2011
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;Q1/TD.

19.
Marketing research Aaker David A; Day George S Private and public sector deci by Series: Wiley Series in Marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 1980
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0.

20.
Marketing research Aaker David A; Day George S by Series: Wiley Series in Marketing
Edition: 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;M3.

21.
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Essentials of marketing research KUMAR V; AAKER David A; DAY George S by Series: Series no. 1, India ; monograph no. 1
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P2.

22.
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Essentials of marketing research KUMAR V; AAKER David A; DAY George S by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P2.

23.
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Essentials of marketing research KUMAR V; AAKER David A; DAY George S by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P2.

24.
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Essentials of marketing research KUMAR V; AAKER David A; DAY George S by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P2.

25.
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Essentials of marketing research KUMAR V; AAKER David A; DAY George S by
Edition: 2nd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 P2.

26.
Marketing research Aaker David A; Day George S by
Edition: 3rd
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New York John Wiley & Sons 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 M0;M6.

27.
Buyer attitudes and brand choice behavior Day George S by Series: Columbia University, Graduate School of Business, Dissertations Series
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: NY Free Press 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) L0.

28.
Consumerism Aaker David A; Day George S Ed. Search for the consumer interest by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: German
Publication details: NY Free Press 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:512.73.N6 L1.

29.
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Legends in marketing. 7 Vols. DAY George S by Series: ; "01583715: V1 (xxxiv,261p)"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Delhi, Sage, " 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51 Q6.1-.7/RR".

30.
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Legends in marketing. 7 Vols. DAY George S by Series: ; "01583715: V1 (xxxiv,261p)"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Delhi, Sage, " 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51 Q6.1-.7/RR".

31.
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Legends in marketing. 7 Vols. DAY George S by Series: ; "01583715: V1 (xxxiv,261p)"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Delhi, Sage, " 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51 Q6.1-.7/RR".

32.
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Legends in marketing. 7 Vols. DAY George S by Series: ; "01583715: V1 (xxxiv,261p)"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Delhi, Sage, " 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51 Q6.1-.7/RR".

33.
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Legends in marketing. 7 Vols. DAY George S by Series: ; "01583715: V1 (xxxiv,261p)"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Delhi, Sage, " 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51 Q6.1-.7/RR".

34.
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Legends in marketing. 7 Vols. DAY George S by Series: ; "01583715: V1 (xxxiv,261p)"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Delhi, Sage, " 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51 Q6.1-.7/RR".

35.
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Legends in marketing. 7 Vols. DAY George S by Series: ; "01583715: V1 (xxxiv,261p)"
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New "Delhi, Sage, " 2016
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51 Q6.1-.7/RR".

36.
Marketing research. Aaker David A; Kumar V; Day George S by
Edition: 10
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Wiley 2011
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:f Q1.

37.
Marketing research Aaker David A.; Kumar V.; Day George S. by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:f Q1;1-4.

38.
Marketing research Aaker David A.; Kumar V.; Day George S. by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:f Q1;1-4.

39.
Marketing research Aaker David A.; Kumar V.; Day George S. by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:f Q1;1-4.

40.
Marketing research Aaker David A.; Kumar V.; Day George S. by
Edition: 10th
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:f Q1;1-4.

41.
Consumerism Aaker David A Ed.; Day George S Ed. Search for the consumer interest by
Edition: Ed 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: 1974
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:321.73'N7 L4:1.

42.
Consumerism Aaker David A Ed.; Day George S Ed. Search for the consumer interest by
Edition: Ed 2
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: 1974
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:321.73'N7 L4:1.

43.
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Peripheral vision : detecting the weak signals that will make or break your company Day George S; Schoemaker Paul J H by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: USA USA, Harvard Business School 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:74 P6.