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1.	Image from Google Jackets Image from OpenLibrary	Marketing management and administrative action Britt Steuart; Boyd Harper W by Britt Steuart Boyd Harper W Series: McGraw Hill series in marketing and advertising ed by Robert D Buzzell Edition: 2nd Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: NA NA 1968 Availability: Items available for loan: Arts Library (1)Collection, call number: X:51 K8. Place hold Save to lists Add to cart (remove)
2.	Image from Google Jackets Image from OpenLibrary	Motivation in advertising Martineau Pierre Motives that make people buy by Martineau Pierre Series: McGraw Hill series in marketing advertising ed by Steuart Henderson Britt Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: NA NA 1957 Availability: Items available for loan: Arts Library (1)Collection, call number: X:512 J7-;1. Place hold Save to lists Add to cart (remove)
3.	Image from Google Jackets Image from OpenLibrary	Motivation in advertising Martineau Pierre Motives that make people buy by Martineau Pierre Series: McGraw Hill series in marketing advertising ed by Steuart Henderson Britt Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: NA NA 1957 Availability: Items available for loan: Arts Library (1)Collection, call number: X:512 J7-;1. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Advertising communications promotion management Percy Lary; Rossiter John R by Percy Lary Rossiter John R Series: McGraw Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: Boston Irwin McGraw Hill 1998 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7;N8/TD1. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Basic marketing McCarthy E Jerome; Perreault William D A global managerial approach by McCarthy E Jerome Perreault William D Series: Irwin/McGraw-Hill Series in Marketing Edition: 13 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: Boston McGraw Hill 1996 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K8;N6/TD3. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Advertising communications promotion management Percy Lary; Rossiter John R by Percy Lary Rossiter John R Series: McGraw Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: Boston Irwin McGraw Hill 1998 Availability: No items available. Save to lists Add to cart (remove)
7.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Basic marketing McCarthy E Jerome; Perreault William D A global managerial approach by McCarthy E Jerome Perreault William D Series: Irwin/McGraw-Hill Series in Marketing Edition: 13 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: Boston McGraw Hill 1996 Availability: No items available. Save to lists Add to cart (remove)
8.	Image from Google Jackets Image from OpenLibrary	Media in advertising Barton Roger by Barton Roger Series: McGraw-Hill Series in Marketing and Advertising ed by Steuart Henderson Britt Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: London McGraw-Hill 1964 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K4. Place hold Save to lists Add to cart (remove)
9.	Image from Google Jackets Image from OpenLibrary	Marketing management in action Buell Victor P by Buell Victor P Series: Mcgraw-Hill Series in Marketing and advertising. Ed by Steuart Henderson Britt Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: Mcgraw-Hill Book Company New Francisco 1965 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 K6. Place hold Save to lists Add to cart (remove)
10.	Image from Google Jackets Image from OpenLibrary	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 7th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New Delhi McGraw Hill 1984 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M4/TD3. Place hold Save to lists Add to cart (remove)
11.	Image from Google Jackets Image from OpenLibrary	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 7th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New Delhi McGraw Hill 1984 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M4/TD3. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Selling Russell Frederic A, and others Principles and practices by Russell Frederic A, and others Series: McGraw Hill Series in Marketing Edition: 11 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New Delhi McGraw Hill USA 1982 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 J5;M2/TD3. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Selling Russell Frederic A, and others Principles and practices by Russell Frederic A, and others Series: McGraw Hill Series in Marketing Edition: 11 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New Delhi McGraw Hill USA 1982 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 J5;M2/TD3. Place hold Save to lists Add to cart (remove)
14.	Image from Google Jackets Image from OpenLibrary	Marketing Elzel Michael J and others by Elzel Michael J and others Series: McGraw Hill Series in Marketing Edition: 13 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGraw Hill Publishing India 2004 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P4/TD. Place hold Save to lists Add to cart (remove)
15.	Image from Google Jackets Image from OpenLibrary	Marketing Elzel Michael J and others by Elzel Michael J and others Series: McGraw Hill Series in Marketing Edition: 13 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGraw Hill Publishing India 2004 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P4/TD. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Marketing Thill John V; Bovee Courtland L by Thill John V Bovee Courtland L Series: McGraw Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1992 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N2. Place hold Save to lists Add to cart (remove)
17.	Image from Google Jackets Image from OpenLibrary	Innovation in marketing Levitt Theodore New perspectives for prof by Levitt Theodore Series: McGraw Hill Series in Marketing and Advertising Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1962 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K2. Place hold Save to lists Add to cart (remove)
18.	Image from Google Jackets Image from OpenLibrary	Advertising, layout and art direction Baker Stephen by Baker Stephen Series: McGraw-Hill Series in Marketing and Advertising Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1959 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J9. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Adevrtising and Promotion Management Rosstter John R; Percy Larry by Rosstter John R Percy Larry Series: McGraw Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1987 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7/TD3. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Adevrtising and Promotion Management Rosstter John R; Percy Larry by Rosstter John R Percy Larry Series: McGraw Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1987 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7/TD3. Place hold Save to lists Add to cart (remove)
21.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Adevrtising and Promotion Management Rosstter John R; Percy Larry by Rosstter John R Percy Larry Series: McGraw Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1987 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7/TD3. Place hold Save to lists Add to cart (remove)
22.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
23.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
24.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
25.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
26.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
27.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
28.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
29.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
30.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J by Stanton William J Series: McGraw Hill Series in Marketing Edition: 6th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1981 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;M1/TD3;7/TD1. Place hold Save to lists Add to cart (remove)
31.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J; Futrell Charles by Stanton William J Futrell Charles Series: McGraw Hill Series in Marketing Edition: 8 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1987 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: 50 X:51 K7;M7/TD3. Place hold Save to lists Add to cart (remove)
32.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Fundamentals of marketing Stanton William J; Futrell Charles by Stanton William J Futrell Charles Series: McGraw Hill Series in Marketing Edition: 8 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1987 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: 50 X:51 K7;M7/TD3. Place hold Save to lists Add to cart (remove)
33.	Image from Google Jackets Image from OpenLibrary	Fundamentals of marketing Stanton William J, and others by Stanton William J, and others Series: McGraw Hill Series in Marketing Edition: 9th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill 1991 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;N1/TD3. Place hold Save to lists Add to cart (remove)
34.	Image from Google Jackets Image from OpenLibrary	Planning and creating better direct mail Yeck John D.; Maguire John T. by Yeck John D Maguire John T Series: McGraw Hill Series in Marketing and Advertising Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw Hill USA 1961 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X3.75 K1. Place hold Save to lists Add to cart (remove)
35.	Image from Google Jackets Image from OpenLibrary	Advertising agency operations and management Barton Roger by Barton Roger Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1955 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 J5. Place hold Save to lists Add to cart (remove)
36.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Managing the sales function Stroh Thomas F by Stroh Thomas F Series: McGraw-Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1978 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 L8. Place hold Save to lists Add to cart (remove)
37.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Advertising Wright John S, and others by Wright John S, and others Series: McGraw-Hill Series in Marketing Edition: 5 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1982 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L1;M2. Place hold Save to lists Add to cart (remove)
38.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Sales management Johnson Eugene M, and others Concepts, practices and cases by Johnson Eugene M, and others Series: McGraw-Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1986 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 M6. Place hold Save to lists Add to cart (remove)
39.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Advertising Wright John S, and others by Wright John S, and others Series: McGraw-Hill Series in Marketing Edition: 5 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1982 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L1;M2. Place hold Save to lists Add to cart (remove)
40.	Image from Google Jackets Image from OpenLibrary	Measuring advertising effectiveness Lucas Darrell Blaine; Britt Steuart Henderson by Lucas Darrell Blaine Britt Steuart Henderson Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1963 Availability: Not available: Ratan Tata Library : Checked out (1). Place hold Save to lists Add to cart (remove)
41.	Image from Google Jackets Image from OpenLibrary	Measuring advertising effectiveness Lucas Darrell Blaine; Britt Steuart Henderson by Lucas Darrell Blaine Britt Steuart Henderson Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1963 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K3/TD3. Place hold Save to lists Add to cart (remove)
42.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Sales program management Shapiro Benson P Formulation and implemen by Shapiro Benson P Series: McGraw-Hill Series in Marketing Ed by Charles Schewe Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1977 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 L7/TD3. Place hold Save to lists Add to cart (remove)
43.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Sales program management Shapiro Benson P Formulation and implemen by Shapiro Benson P Series: McGraw-Hill Series in Marketing Ed by Charles Schewe Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill 1977 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 L7/TD3. Place hold Save to lists Add to cart (remove)
44.	Image from Google Jackets Image from OpenLibrary	Compleat copywriter Norins Hanley by Norins Hanley Series: McGraw-Hill Series in Marketing and Advertising Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill Book Co. 1966 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K5. Place hold Save to lists Add to cart (remove)
45.	Image from Google Jackets Image from OpenLibrary	Purchasing and materials management Lee Lamar; Dobler Donald W Taxt and case by Lee Lamar Dobler Donald W Series: McGraw-Hill series in marketing Edition: Ed 3 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York McGraw-Hill USA 1977 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89U K5; L7. Place hold Save to lists Add to cart (remove)
46.	Image from Google Jackets Image from OpenLibrary	Fundamentals of marketing Stanton William J and others by Stanton William J and others Series: McGraw Hill Series in Marketing Edition: 10th Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York Tata McGraw Hill 1994 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K7;N4/TD3. Place hold Save to lists Add to cart (remove)
47.	Image from Google Jackets Image from OpenLibrary	Purchasing and materials management Dobler Donald W etc text and case by Dobler Donald W etc Series: McGraw Hill series in marketing Edition: Ed 4 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York Yrok McGraw-Hill 1984 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89U K5; M4. Place hold Save to lists Add to cart (remove)
48.	Image from Google Jackets Image from OpenLibrary	Purchasing and materials management Dobler Donald W etc text and case by Dobler Donald W etc Series: McGraw Hill series in marketing Edition: Ed 4 Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: New York Yrok McGraw-Hill 1984 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89U K5; M4. Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Marketing Myers James H by Myers James H Series: McGraw Hill Series in Marketing Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: NY McGraw Hill 1986 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 M6. Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary Image from Baker & Taylor	Consumer behavior Reynolds Fred D; Wells William D by Reynolds Fred D Wells William D Series: McGraw-Hill Series in Marketing. Ed by Charles Schewe Material type: Text; Format: print regular print ; Literary form: Not fiction Language: English Publication details: NY McGraw-Hill 1977 Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) L7. Place hold Save to lists Add to cart (remove)